How about you, have you done social audits for clients or for yourself? Auditing a Facebook page is often the first step. Which in turn can help you increase your follower count. Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. Box 270755, Louisville CO 80027 – ph. LYFE Marketing, Copyright All Rights Reserved © 2020, This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. What makes a social media audit work is the fact that when it is done right, it can help you find the smallest of the issues. Used by top digital marketing agencies to create white label Social Media dashboards and reports for clients. And it’s. Year after year, the social media ad spend is increasing, and will continue to grow as more businesses jump on the bandwagon. Or you can simply use a minimalist-looking logo along with a high quality, animated cover picture to draw in the attention of your target audience. When applied to social media marketing, these actions could be of your prospects, customers or your own. Do you want to create a strong social media content strategy? In this video i (Tom Spencer) show you how i create social media marketing audits for businesses. In order to conduct an effective social media audit, it’s crucial that you start on the right note. How to Do a Social Media Audit for Clients. If you manage social media for clients, a social media audit is an essential first step to take. Clients take a look at averages and totals that summarize results obtained for money spent. Do they have a good Professional headline? At then end, they have a list of action steps that they need to complete to improve their social sites . Which is why analyzing the aesthetics of your Facebook page is a critical part of your social media audit. Learn how a social media audit is like a health and wellness check up for your brand's marketing results. For solopreneurs or entrepreneurs with a personal business page, all you need to do is use a high-res picture of your face, that’s all. The meat of a social media audit comes down to digging deep: using analytics to evaluate the job already done, and uncover ways to do better. To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. Do they have a complete About Section with website listed? Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. Knowing your position with your competitors so that you can start applying tactics that they are ignoring. How Do I Conduct a Facebook Social Media Audit? Here are 12 tips to conduct a social media audit. Your social media marketing is incomplete without a complete business profile. Portraying your brand in a positive light in front of your prospects and customers. (720) 432-4632 –, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Adding the Facebook Pixel to Multiple Sites, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. But you’ll have a high return on your time investment, if you focus on the right elements. If you are an Instagram user, you should know how common hashtag usage is. When you are looking at someone’s social media sites, you are typically looking at 3 main things: Then you want to look at more specific things: I usually use my social media checklists to help give structure to the audit and I will give links to each checklist but also provide highlights to watch for on each platform. In this article, I’ll share with you how I go about social media audits and my process. This obviously makes a huge impact on your overall social media campaign. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. Here is a list of actionable steps you can take to conduct an audit of your current social media activity. If you’re starting out on Instagram, you may not be worried about engagement. If you follow what I’ve outlined in this article, you can complete yours in as little as 30 minutes. This doesn’t necessarily mean that you have to spend a lot of time conducting it. Before you create a social media strategy for a new client, you will need to do a thorough audit of their social media accounts. Role at Matter Solutions Director and do-er of things. This includes: Bio and “About” language (when in doubt, refer to your style guide) Profile and banner … Now that you have the basic analysis out of the way, you can create a comprehensive action plan for the overall improvements that you will be making to each of your profiles or pages. Which can only be seen and understood with the help of the right metrics. The end result will be a stronger social media presence fueled by great content. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. (not too busy, nice design, well-branded). You can analyze the following to make sure you’re doing a proper social media audit for your Instagram account: When you create content for your Instagram account, you want to ensure that it is working. So when someone visits your profile, they ought to know about your company and what you offer to help them make a decision. The number one reason, Not the DIY type of business owner? You can go to a variety of depths with an audit from a quick overview down to a much bigger audit that also involves future strategy. Years even. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. How come? Just like a huge house-cleaning task, a social media audit makes your campaign cleaner and smarter. Do you have clients that need a social media audit? Right from the engagement rate to number of Likes received to the audience demographics — by understanding Facebook Insights, you will know: It doesn’t matter how big or small your Facebook Page is. An optimized profile and cover picture that is of the right size, Imagery that is not only Facebook-friendly but is also professional, Verification check mark to show your business is authentic and real. Have placed a strong call to action on the page, depending on what you want to achieve with your social media marketing. When you’re finished, you’ll have a single strategy document for all your social channels, with key details at your fingertips. Make a list of every social media profile or page operated by your brand or by yourself as an individual. Conducting a social media audit is a key part of your campaign strategy. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. Today, you’ll find that every major social media network has matured into a powerful marketing medium to promote products, build audiences and increase sales. However, using the wrong imagery can and will affect your page’s ability to attract relevant followers. Even though filling out your business profile is a step that you cannot ignore, you’ll find the social media landscape littered with profiles that are incomplete. Like discussed earlier, running a social media audit is most useful at the start of planning a major social media strategy revamp. A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. You can then decide if you want to keep all of them, or be less active in some. Because your target audience and followers will simply see you as a brand that is not serious about its social media presence. (including retweeting and tweeting others). After getting a comprehensive summary, the next step is to decide where improvements can be made. Consider implementing on our social media management services. Anybody can hit a like to a photo, but it takes someone who is really engaged to actually leave a meaningful comment. Not just of small businesses, but also of many known brands. Your email address will not be published. Your email address will not be published. A recorded video tour can be helpful so they don’t have to take notes while you give pointers. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. dollars in the coming year. Do they have a way to measure their progress such as Google Analytics in place? I would bring all metrics of their social performance in a single sheet, turn them into info, and provide insights. The data offered by Facebook Insights is a goldmine which makes it an analytics tool that no social media marketer can afford to ignore. What does this have to do with a social media audit? And it’s delivering results too. In a way, you are right. It shows that people are consistently finding your content interesting and your page worth revisiting. That’s a massive jump in a short period of time. A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. Simple: conducting an effective social media audit helps you find out what actions make the crucial 20%. However, as you move forward, you need to see how your content is performing. Check your profile images and other pictures associated with your page to see if it is consistent with your brand. Next, analyze competitors and influencers…. As you audit your social presence, make a point to double-check that your profiles “match” when it comes to creatives, promotions and campaigns. In short, having a business profile with a personality, it’s worth it. It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. By having a social media audit, you will be able to find out which of these social media platforms works for your brand, and the ones that don’t. How your page has grown in the past and how it is currently growing. Automated Social Media reports for Agencies and Freelancer. There’s more than one way to do so. Recurring revenue allows you to focus on serving your clients without having to always bring new clients in the door every month. What are their competitors doing on social media? Every social media platform offers analytics and insights that you need to take advantage of. The more specific your plan is, the more effective it will be. Facebook Ad Performance Overview. How is your performance and what you can do to improve it? Put in the time to analyze it line by line to ensure you’re not skipping any important details. 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