allegiance is used of a duty to something other than a person, especially to a government or idea. (The police officer’s dog, who fought for her until the end, was known for his loyalty.) I pledge allegiance to the flag. Customer loyalty comes in a variety of forms. SUBMITTED BY MARIE Read Story The best eCommerce loyalty program valued the loyalty of his friends devotion stresses zeal and service amounting to self-dedication. In addition to legislative, administrative, and judicial measures intent on regulating loyalty, constitutions contain principles or exhortations to the same end. I felt great loyalty to my teammates. Silence is golden. Send us feedback. However, it also encompasses customers referring people they know to a service, or customers advocating for a brand in their day-to-day life. Can you spell these 10 commonly misspelled words? Bearing true faith and allegiance is a matter of believing in and devoting yourself to something or someone. Harold (right) swearing fealty to William, duke of Normandy, detail from the Bayeux Tapestry, 11th century; in the Musée de la Tapisserie, Bayeux, France. Furthermore, legislation was enacted to cope with disloyal practices during the Vietnam War. These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loyalty.' In 1086 at Salisbury they swore that they would be faithful to him against all other men. The quantitative definition of brand loyalty may vary depending on your company, products, and audience behaviors. Simply put: Stick with me, kid. Let us know if you have suggestions to improve this article (requires login). These phenomena, however, did not trouble those who, like historian Arnold Toynbee, took a dim view of nationalism and proposed that national loyalties must be ultimately transferred to mankind as a whole. Loyalty has an important social function. Occasionally, however, a conflict of loyalties did arise. On one level, it’s when customers continue to buy from a single brand or store. fidelity implies strict and continuing faithfulness to an obligation, trust, or duty. Structure the program in tiers. The Romans, extolling the virtue of political duty, professed their loyalty in the proud affirmations civis Romanies sum, “I am a Roman citizen,” and dulce et decorum est pro patria mori, “sweet and fitting is it to die for one’s country” (Horace). marital fidelity allegiance suggests an adherence like that of citizens to their country. To achieve this end, man had to turn elsewhere. Each age group has a worksheet that parents can use to continue the discussion at home with their children, and one for adults to allow them to think more deeply about the skill and how it applies to them. Delivered to your inbox! President Truman’s loyalty program. Loyalty turns into fanaticism when it becomes wild and unreasoning and into resignation when it displays the characteristics of reluctant acceptance. Build a city of skyscrapers—one synonym at a time. This last result was foreshadowed by the Balfour Report (1926), according to which Britain and the self-governing dominions were “united by a common allegiance to the Crown.” In deference to the Commonwealth, however, this aspect of allegiance lost its significance. Customer Loyalty Definition. We found 14 answers for “Loyalty” . going to stick by someone in the class. Ask the person to walk. Older students: Loyalty means: Faithful and committed to a person, place, group or cause. The state or quality of being loyal; faithfulness to commitments or obligations. Omissions? Until recently, loyalty did not attract much attention in Westernphilosophical writing. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. Most of the detailed engagement with loyaltycame from creative writers (Aeschylus, Galsworthy, Conrad), businessand marketing scholars (Goman; Jacoby & Chestnut), psychologists(Zdaniuk & Levine), psychiatrists(Böszörményi-Nagy), sociologists (Connor), religiousscholars (Sakenfeld; Spiegel), political economists (Hirschman),and—pre-eminently—political theorists, who took aparticular interest in nationa… It involves the steady involvement and commitment to our relationship, responsibilities in God and His kingdom. loyalty and allegiance mean faithfulness owed by duty or by a pledge or promise. Bear true faith and allegiance to the U.S. Constitution, the Army, your unit and other Soldiers. Thesaurus: All synonyms and antonyms for loyalty, Nglish: Translation of loyalty for Spanish Speakers, Britannica English: Translation of loyalty for Arabic Speakers. Loyalty members can also redeem points for more exclusive things like limited edition products or in-store beauty tutorials. Under the influence of nationalism, the British populace developed a second loyalty, one to the kingdom itself as distinguished from allegiance to the sovereign as a person. I pledge allegiance to the flag. Specifically, it examines the class attorneys' opportunity for shirking and for striking collusive settlements with corporate defendants. Test Your Knowledge - and learn some interesting things along the way. loyalty is used of a very personal or powerful kind of faithfulness. This approach is found in Britain’s Public Order Act (1986), which makes it an offense to wear, publicly, uniforms signifying association with political parties. Disloyal organizations may be outlawed by legislation or by judicial determination. The Nürnberg and Adolf Eichmann trials have shown that absolute loyalty to the state may be demanded only if the state is guided by principles of right and justice. 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